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SOIE Skincare

Soie – or, silk in French – is a modern, sustainable, and luxurious skincare brand. They are humble and produce high-quality products effortlessly. The client has many years of experience in the beauty industry however, they are emerging into skincare products for the first time, with Soie. 

The problem was that the clients were lost in the image they wanted to present to the market. They wanted all the ideas of luxury, quality, environmentalism, and experience to be portrayed through the brand. 

The solution was to focus on just two key values of quality and sustainability. In doing so, we were able to create a much stronger visual identity, by stripping back the brand to its fundamental truths we created a look that is both clean and inviting. The warm tones used in the palette work with the subtle silk texture to welcome customers. The minimal gold foil strips and high-end typography then convey notions of elegance and quality. Finally, the product packaging is sustainable and created with the most environmentally friendly options, leaving the customer with a core value of Soie, and a good feeling in themselves.