Space Exploration Branding.

Aurora Exploration

The need to discover habitable planets and learn about the far reaches of the galaxy is exactly what Aurora Exploration strives to do. 

As Western Australia’s first space exploration company, Aurora has high expectations. The brand is at once corporate and utterly exciting. They hope to carve the path for other exploration companies to follow. 

Aurora was conceptualised as a symbol of home, the lights in the sky act as a compass in the night and remind us of the fragility of Earth itself. The brand stands out from competition by rounded characters and shapes, which contrast to the sharp angles which are used often in the industry. The unusually organic palette furthers their differentiation while also reminding the brand of its origin on Earth.